About
I’m a product designer in San Francisco. I turn business goals into simple, scalable products, most recently in fintech at Aven, where I designed experiences that make complex compliance and credit data easy to act on.
I work end to end and I prototype fast: FigJam to map the problem, Claude and Figma Make to get a working version in front of people in days, and real data to decide what ships.
How I work
01
Prototype early, with AI
I get to a working version in days, not weeks, so decisions are made on something real instead of a static mock.
02
Design inside the constraints
Regulation, compliance and engineering limits are part of the brief. Pay It Forward exists because a rule said referral bonuses weren’t allowed.
03
Measure what shipped
Every project ends with a number: faster conversion, fewer support emails, more people coming back.
Off the clock